Episode Overview
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Daniel Marino:
Welcome to value-based care insights. I am your host, Daniel Marino. It is no secret for all of us that are in healthcare, no secret that we continue to have a shortage of healthcare providers across all specialties within the industry. And when you look at the specialties and the shortage associated with them, I don't think any specialty has been affected more than primary care. And possibly since the since the epidemic I think it's increased more where you, where you have a lot of primary care physicians who have just retired early transitioned out of the industry have decided to move into telehealth. But what it's done is it's created such pressures on the primary care physicians who stayed practicing. And not only is it an access issue for patients, but it has placed tremendous pressures on the primary care physician to the point where they're not able to spend the time that they really want to spend with patients. There's clearly a work-life balance issue there with primary care physicians. And it's just frustrated primary care physicians to the point where we're seeing them continue to move out of primary care and move into other types of models, other types of way of practicing, or in some cases just leaving the healthcare industry altogether.
Well, I'm really excited today to talk with a physician who has really taken it upon herself to change the way that she is practicing medicine and for primary care. Physicians, there has been this trend of moving to a concierge model of practice. Well, I'm very pleased today to invite Dr. Leila Obeid. She's an internal medicine physician been practicing for 20 years. Over the last 8 years or so, she's been an employed physician with a large health system in Philadelphia. And over the last year she made the decision to transition her practice to a concierge model of care. Leila, I'm really excited to talk with you about this today. Welcome to the program.
Leila Obeid:
Thank you. Thank you for the introduction. I'm excited to have that conversation with you today.
Daniel Marino:
So when you were thinking about your practice, and obviously you were faced with a lot of the same challenges I'm sure that many other internal medicine physicians have been faced with, work-life balance issues just a shortage of time. What were some of those factors, or what were the other factors that influenced your decision to move into a concierge medicine practice?
Leila Obeid:
I think you know, one of the major decision is, you know, I went into primary care because I do like knowing about my patients forming that long-term relationship with patients, and over time, in my last 20 years of practice I've noticed that we've had just shorter amount of time with patients less clinical help in the clinics. And even though I tried my best to create that space and time for the patient, and to take my time with them. I found that I just did not have enough time with them when they needed to come in for a same day, sick or next day sick visit I sometimes my schedule was so full that I was not able to see them. I had to send them to urgent care, which I did not like doing, because I knew my patients best.
Daniel Marino:
Sure, and it creates, It has to be very frustrating for you. To know that you really want to take care of these patients right, and especially I have a lot of respect for internal medicine as a specialty. I managed early in my career a large internal medicine practice as well, too, and so I appreciate the complexity that goes along with taking care of patients from an internal medicine perspective, so I can't help but think that it was very frustrating, or has been frustrating for you to not be able to give that time.
Leila Obeid:
Yes, it has been very frustrating, you know. We try our best to give patients the time that they need, and we do. And when we're able to create that unfortunately, on the back end is where you have to take that work home, you have a family on weekend. So it's created a imbalance. I think a life work imbalance, and it's not allowed us to create the time, you know, to take care of patients the way we would like to, and the way patients would like to be taken care of as well, too. So it'll be frustrating for both patients and physicians.
Daniel Marino:
Absolutely, absolutely so the concierge model. There is this trend of many primary care physicians moving into the concierge model. And there's different structures there, right? So you have a hybrid model. You have a full concierge model. Talk a little bit about your model. What are some of the things that that are contributing to you know how you structured it. I'm assuming you're moving into a hybrid model. Is that correct?
Leila Obeid:
So what we have decided, so the hybrid model is a practice that basically accepts patients with insurance only without a membership fee, but also has the different group of patients that has the membership fee. And we when we thought about that, we did not want to create a tiered system for patients where the member, the patients that are paying membership get more time than the patients that are just paying insurance. So we decided to do full concierge. We are still opting into Medicare and getting credentialed with the major insurances in order to stay in network. It makes it, I think it's more comforting for patients to know that we are still in their network when we order labs or imaging, or we do subspecialty referrals. We are a known entity we are within the network for patients insurances. And then the other model is the direct, patient care where patients just pay that membership fee without using any insurance. So for us, I think it was very reassuring when patient asked us, are you still accepting my insurance? to say yes, we are staying credentialed with the major insurances and we are still opting into Medicare as well, too.
Daniel Marino:
So from an economic standpoint, though. So you're still going to get reimbursed from the insurance. Are you charging patients extra above and beyond that, or is it just accepting whatever the insurance gets you? But maybe just limiting your patient panel, so to speak. So you have more time with the patients.
Leila Obeid:
Right. So for us we are accepting what the insurance gives us. But patients will to be part of that practice in order for us to create the time for patients and the flexibility and scheduling. We've of course, we have that membership fee. So for the membership fee allows us to have a smaller practice, smaller panels, which gives patients basically a more time access, you know, more accessibility to the clinic flexibility and more direct, you know, patient care experience where they can call and get their needs managed, you know, in a in a time, in a timely manner, where they're not waiting for the next day to hear from the physician or the physician's assistance.
Daniel Marino:
Well from a patient's perspective, they really have to appreciate this right? Because for many of us it's very difficult to get in with the primary care physician, the wait time is really long. And if you have an immediate need, oftentimes you have no choice to go to the urgent care or to the emergency room. So I could see that this could really be a benefit to patients. What are some of the other benefits that you see that that are attractive to patients around the concierge model?
Leila Obeid:
One is when you do the transition, at least for established patients. You know you are an unknown entity. But the advantages to patients really is the ability to have that personalized care where, where the physician has the time to learn the patient to learn, you know, to understand their perspective about their medical care, and have the time to have the patient centered, you know conversation. Patients have the time to tell you what their needs are, and then you have that conversation where you, where patients can have an informed where they can make informed medical decision as opposed to, you know, having that 15 min visit where we are making the decisions. If patients not agreeable, we don't have that time and space to have that nuanced conversation or that, or create that nuanced patient treatment plan right? Because there's so many different ways to evaluate, not necessarily evaluate, but actually treat patients, and so, taking into account their philosophy about their care, of course, while still providing evidence-based medicine. So that model of care will allow us the time and space to do that. And, of course, for busy patients, flexibility, the ability for us to just lift up the phone and give them a quick phone call between patients. We will have the ability to do that.
Daniel Marino:
Right. Well, you're offering more time. Right? I mean, you're carving out. You're providing more time to the patient when they're there for your visit. But I think getting around the visit, if patients have questions that more that that personalized care, I think, is a huge benefit to patients. So when you when you went into this and you were starting to kind of transition over, do patients understand what concierge medicine was? Did you have to go through a lot of, you know. Talk a little bit about what were some of the conversations that you had.
Leila Obeid:
Sure. So I guess the good part for us is that there have, there are other concierge practices around us. So some patients knew what a concierge practice is.
Daniel Marino:
So they were familiar with it.
Leila Obeid:
They were familiar with it, and others that were not familiar with it. So we had to. Well, we had to explain. Why am I moving to that type of care? And I've had a lot of patients who said, but you treat me in a concierge like manner, and that's you know, and that's my, you know. That's what I want to continue to be able to do.
Daniel Marino:
Well, that's a real credit and compliment to you.
Leila Obeid:
Yes, thank you. So you know, I think patients have been when we explain the model to them, the fact that they will have that access, you know the access to us. If there's anything urgent we can deal with in real time, you know, if they need us to talk to their sub specialist right? If there's a nuanced conversation that we have the ability to do, that, we can have that conversation. So patients, I think, have been very excited for us, and the support from our patients has been humbling .I think they do understand it. And they do understand the challenges because they've also experienced. You know, the hurdles to being able to reach their physician when they when they phone the office. You know their phone calls are not answered immediately, and there's many prompts so, and there's such a big.
Daniel Marino:
Yeah, they're frustrated as much as physicians are frustrated.
Leila Obeid:
Yes, yes.
Daniel Marino:
If you if you're just tuning in, I'm Daniel Marino, and you're listening to Value-Based Care Insights. I'm having a fascinating discussion with Dr. Leila Obeid on her journey and transition from primary care into a concierge model of practice. So let's talk real quick about maybe some of the some of the economics, right? So some of the things that share that that scare physicians as they've considered moving into this is well, you know. Am I going to make less money? I know I'm going to give up a little bit for having maybe a better work-life balance. How do I? How do I create that balance within their life? That's 1 of the questions that I often get asked when you went into this. What were some of the economic drivers that you were thinking about as you were, you know, structuring your model of practice and really launching you from your traditional primary care into this new concierge model?
Leila Obeid:
So I mean, we definitely have to think you know how you know how many of our patients will be willing to follow us for this type of care. You know, we as we thought about this, you know, it's kind of been, I would say, over a year in the making of thinking about, you know, is this going to be the right model for us? It was so important to have that work-life balance. But from an economic perspective you know, is this something that I could do on my own right? I'm in a situation where I'm lucky enough that I have the support of my husband, and even though I may not be initially making the same amount as I am currently making, but I am able to make that sacrifice kind of for and knowing that and believing that you can build the practice and patients come to you because you've also built a reputation in the, you know, in the area. And then and then thinking that yes, that I may have to, I may have to create, or at least sacrifice some in the short term, but for the greater gain. Honestly for me it was not so much the economics. but more of that life balance, that quality of care, and even just enjoying that, yu know that care while I'm practicing. You know. Yes, and you know I won't be unrealistic to say, you know, currently with the model we're in, you know you. You work so hard, but you only get a certain percentage of your value as opposed to when you own that practice and you work hard, but you also feel, you know, that it is a I guess, more of a fair system.
Daniel Marino:
Well, and you're making a difference right? And what I hear you saying, and what other physicians who've gone through the same journey as you, they've said. Well, one of the big drivers was, you get back to practicing medicine like how you originally thought about going to medical school when you graduated right? You were excited about taking care of patients. You were excited about making a difference somewhere along the way, in primary care, and really in medicine in general. The business side got in the way right, and the love of practicing medicine really in some cases got either pushed to the back burner, or is just no longer there. I think I can. I can tell just by talking with you. You've recaptured that love.
Leila Obeid:
Yes, definitely. And I have now the you know, I am excited. I'm excited about creating this new practice. It's you can think about it as recreating traditional medicine. The type of medicine people used to have, you know your primary care, doctor. You're out in the community. They know you. They know your family. So. And that's the type of practice you know, that I envisioned, and I'm pretty sure a lot of primary care doctors envisioned otherwise, you know, they may have, you know that's the type of practice they envisioned when they thought about primary care. And with time you know that, you know you, you essentially, you feel that. No, that's not how we should be practicing. And yes, we. We're going to take a step forward, and we're going to try to recreate that love and passion for primary care, and create an environment of for patients, honestly for patients be taken care of the way they should be taken.
Daniel Marino:
Should be taken care of. Yeah, absolutely. So. In looking at your when you look at your panel when you 1st started, I guess 2 questions, you know, and what percentage of your patients were you able to retain or transition into your into your new concierge model? And I guess, second to that I would think that many patients who started with you in the concierge model probably brought in their family. Right? Probably said, Hey, this is great. Let's expand from just me to, you know, having my family members in there. Did that happen?
Leila Obeid:
Yeah. So that's the, I guess the nice element of surprise is that I found that I you know some of my patients are bringing in their husbands, or.
Daniel Marino:
Certainly.
Leila Obeid:
My panel had been closed for a while. So you know I have patients that are now excited. They're like, are you able to take on my friend now. So yes, patients are bringing in their family members, or you know they're bringing in their friends as well, too. So that. And you know, and patients do talk. It's interesting enough. Patients do talk about that doctors and who they're and they and they, and in some ways brag about their doctors as well. So yes, patients in the community are talking, and you know I've even had some patients who may not be able to follow me that, but they recommended me so highly to their good friends. So they're coming in and to join me. So that's been a nice, nice surprise. Yes.
Daniel Marino:
Well, I would think you would have no problem building up your practice, you know, again, concierge model is not for all patients. I think there are certain economic, maybe a fluency drivers there that I can't think influence that. But for some patients. And I think that growing that some is growing for these patients. The concierge model practice makes a lot of sense, and I think just hearing you and how you practice just seems to me that your practices has got to be exploding right now. Do you have, do you have a do you have partners that are with you?
Leila Obeid:
Yes, I have 3 other amazing physicians, Dr. Oler, Dr. Henrisi, and Dr. Jones, and we basically met 2 of us. So I met Dr. Oler, Dr. Jones through the institution that I'm working at right now, and Dr. Henrisi is as a good friend of Dr. Oler and a colleague of Dr. Oler. So we basically were all in the same boat and same feeling. We practice very similarly. You know, we really enjoy love taking care of our patients. So we decided, you know, what? Why not try to do this on our own and like, I said, the support from the community and from the patients has been great.
Daniel Marino:
Yeah, that's that is, that's very exciting. So for any of our physicians listeners that are out there, if any of those if any of them are considering, I'm sure there's quite a few, considering moving into this concierge model any pieces of advice you'd share?
Leila Obeid:
Yes, I think, doing your homework right? Take your time. Take your time to see if you can call other concierge doctors see, or if you have friends that may know a concierge doctor, have them connect you with them. Look at your in the environment you're working with. Look at the other concierge practices. You know the thriving ones. What have they done that that is working? I think it's important to take into account your environment, the area you live in.
Daniel Marino:
Because it's not the environment in the community is not for everybody in a concierge model.
Leila Obeid:
It's true, it's true, and but there are also some direct, patient care models that are in different communities in different states that I've learned about where that model is also working, working for them. Right? I guess. Still. And then, of course, you want to you want to make sure that that's also is your Is your family supportive? Are you able to maybe not make as much initially, but knowing that in the future as you grow slowly, that you, you will be in a better place. So we are in some ways lucky that I also have 3 amazing doctors who are going to be my partner. So I'm not doing this on my own. If I'm going on vacation, they can cover for me, and we trust each other, and I think our patients will be will be happy with my partner. We're going to be happy with my partners, and then, of course, you know, having that conversation with your with your partner? Is this something, you know? Are they support of this? Are they able to maybe take some of that load, you know, and maybe talking to your family as well to have you know I've heard in some situations where extended family members have been, have been also supportive. And you know, in financial ways, sometimes. So explore thought, we've been having that conversation for the last year. And so we've accumulated a lot of data. You know, we've talked to our concierge doctors in in the area. And that's kind of helped us create a more, a clear vision of what we wanted to do, and you know where the future can take us.
Daniel Marino:
Well that those shared those conversations that shared learning is absolutely key. Because, you know again. I think, just from the conversation we're having here. There's your level of expertise. Your ability to share your insights is invaluable. And I agree, I think, just having physicians just network and then having the support structure internally as well as externally right. Building your external support, whether it's through a business support or support from your family, or what have you, I think, is really critical. This has been fantastic. I'll tell you. I give you a lot of credit. I wish you a tremendous amount of success. I know you're going to be successful in this. You're just approaching this the right way. If any of our listeners, particularly our physician listeners, are interested in hearing a little bit more, or maybe connecting with you. Can you share your website?
Leila Obeid:
Sure. Sure, our web, our website is called Brynmore personalized primary care. So if they type it in, it's https://brynmawrppc.com And I can also share an email with you. It's info@brynmawrppc.com.
Daniel Marino:
Wow! That's great. Well, again, Leila, thank you so much for coming on the program, sharing your thoughts. Would love to have you back sometime down the road just to hear how things are going, because I have a feeling this is going to be a very big success for you and for your partners.
Leila Obeid:
Well, thank you for allowing me the time to speak on behalf of myself, but also, I think, on behalf of a lot of primary care doctors, I look forward to connecting again in the future.
Daniel Marino:
That's great. Well, thank you. Thank you as well, and thank you to everyone listening and tuning in. For any of you that want to hear more information about the concierge model or any of the topics that we discuss on Value-Based Care Insights. Please reach out to luminahp.com, or can reach out to me directly at dmarino@luminahp.com. Until the next insight. I am Daniel Marino, bringing you 30 min of value to your day. Take care.